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West Marine
4.5
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Special Deals and Offers
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| Customer Popularity |
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West Marine is a popular site and our visitors frequently make purchases in their online store. | ||
| Website Design |
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This is a nice-looking site, with an attractive layout, lots of color, and plenty of activity. Navigation is easy, and the whole package comes together quite nicely. | ||
| Product Information |
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Each product is represented with a clear color picture and a brief, detailed description. Some products also feature performance specifications. | ||
| Ordering Process |
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West Marine has a really nice setup for the ordering process. Ordering itself takes just a few minutes, and then near the end, the customer is presented with the option of registering onsite. All that is required for signup is to choose a name and password. The whole thing is nice and convenient. | ||
| Customer Service |
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West Marine has a no hassle return policy. If you are dissatisfied for any reason, you may return the product for repair, replacement, or refund. | ||
| Site Performance |
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This site performed without flaws each time we visited. | ||
| Total | 4.5 | |||
Shopping Services:
Payment Methods:
Delivery Info:
Customer Service: Physical Address: West Marine PO Box 50070 Watsonville, California 95077 United States |
Unless a company is already a household name, the key to internet retailing would seem to be niche marketing. Devoting a site to products that interest a relatively small segment of the populace seems to be the way to go. Find a group that is underrepresented in the marketplace, and then aim your products at them. It means a smallish customer base, but it also means repeat business. These sites can usually count on a fairly consistent level of traffic. One such site is WestMarine.com. This site is aimed at the boating enthusiast…not necessarily the largest market, but a consistent and always-viable one. The site itself is a nice one, with plenty of information and activity without the excessive add-ons that lead to a feeling of clutter. The pictures are colorful and crisp, and the level of navigation is extremely high. Still, the site itself is secondary to the wide array of boating accessories available here. Anything and everything you could possibly want for your boat can be had here. The merchandise is all of the highest quality and reasonably priced. Everything from apparel and safety gear to actual small boats, engines, and boat trailers is here to be found. Any boater worth their salt is going to find plenty here to pique his or her interest. In addition, there are specials, a clearance outlet, and an auction feature, allowing customers to find even greater savings, depending on what they are looking for. WestMarine.com has something for every boater, be they nautical neophytes or old men of the sea. This is a great site. |
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