http://www.amazon.com

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The world of internet retail is a large one. There are online stores that sell almost anything you could want. The virtual landscape is littered with retailers, both large and small. As with anything, some sites are better and more successful than others. However, there is success, and then there is SUCCESS. A select few retail websites have earned such blatant capitalization. One of the loftiest in the pantheon, one of the true masters of internet sales has got to be Amazon.com. Simply put, there are few, if any online retailers that have consistently demonstrated the overall excellence that is commonplace at Amazon. Now, books are Amazon’s business. When Amazon.com first made the scene, it was almost exclusively a bookstore. As time has passed, they have branched out; their inventory now includes such diverse elements as electronics, music, tools, toys, and so on, not to mention the many partners and affiliates they have procured over the years. Still, books remain their primary focus, and that focus has not wavered, despite the unbelievable rate of growth. With their incorporation of editorial reviews and customer testimonials, Amazon has provided a variety of perspectives; being able to hear what other customers think makes a huge difference. They have built an online empire, based almost entirely on a devotion to customer service and convenience; a rather refreshing business model, especially considering the unfortunate outlook facing many a member of Corporate America. Simply put, Amazon.com is what internet retail is all about. Other companies should strive for the commitment and consistency that Amazon has shown in almost every move that they have made since their inception. Any missteps that may have been made have been minor, while the advances have been huge. Amazon’s success is another triumph for our society’s entrepreneurial spirit.