A new culture of personal data is taking shape. Personal tracking products empower individuals with data and promote self improvement. Until now, these products have all been oriented towards diet and exercise. But what about sleep - the third part of the health + wellness triad directly linked to performance, mood and health. Introducing the Zeo Personal Sleep Coach, the first product designed with leading sleep scientists that allows users to easily and accurately track their sleep phases at home, then provides personalized tips & advice based on that data to help them get a better night's rest.