Robert from 24HourMall
Review
Unless a company is already a household name, the key to internet retailing would seem to be niche marketing. Devoting a site to products that interest a relatively small segment of the populace seems to be the way to go. Find a group that is underrepresented in the marketplace, and then aim your products at them. It means a smallish customer base, but it also means repeat business. These sites can usually count on a fairly consistent level of traffic. One such site is WestMarine.com. This site is aimed at the boating enthusiast…not necessarily the largest market, but a consistent and always-viable one. The site itself is a nice one, with plenty of information and activity without the excessive add-ons that lead to a feeling of clutter. The pictures are colorful and crisp, and the level of navigation is extremely high. Still, the site itself is secondary to the wide array of boating accessories available here. Anything and everything you could possibly want for your boat can be had here. The merchandise is all of the highest quality and reasonably priced. Everything from apparel and safety gear to actual small boats, engines, and boat trailers is here to be found. Any boater worth their salt is going to find plenty here to pique his or her interest. In addition, there are specials, a clearance outlet, and an auction feature, allowing customers to find even greater savings, depending on what they are looking for. WestMarine.com has something for every boater, be they nautical neophytes or old men of the sea. This is a great site.
