Swell

John from 24HourMall

Review

The surf/skate school of sartorial splendor is one that has grown increasingly popular in the past few years. The explosion of both skateboarding and surfing as legitimate and lucrative professional sports has caused the development of a particular style. While skaters and surfers certainly are far from alike in their general choices of apparel, the similarities are there. Each discipline has something to offer the other, so why not enjoy the gear overlap too? Now, some retailers halfway get it. They provide a certain selection that they believe to be tuned in to the needs of this particular type of customer. However, the real rulers of this roost are the specialty retailers, and there are few out there that are nearly as good as Swell.com. Everything about this store, from the name on down, hits the proverbial nail on the head; the website is fantastic. The apparel selection is a delight; you can choose to shop by product or by brand. Some of the biggest brands in the industry are here, names like Billabong, Quiksilver, Rip Curl, and Reef. This is the top of the top of the line. Of course, there’s more to the selection than just clothing. You can buy surf gear, skateboards, videos, assorted accessories…basically, if it is skate- or surf-related, chances are good that you’ll be able to find it here. Combine that first-rate inventory with a website that is dynamic, colorful, and extremely engaging, and what you get is an excellent retailer and superb shopping experience. You get Swell.com.