Michael from 24HourMall
Review
It seems that the key to internet retailing would have to be niche marketing. Devoting the site to products that interest a relatively small segment of the populace seems to be the best bet. Find a demographic that is underrepresented in the marketplace, and then aim your website and products at them. It may mean a smallish customer base, but it could also mean repeat business. These niche-oriented sites can usually count on a fairly consistent level of traffic. One site that follows this pattern is Overtons.com. This site is aimed at the water sports enthusiast…not necessarily the largest market, but a consistent and usually viable one. The site itself is a good one, with loads of information and activity without the unnecessary bells and whistles that can lead to a feeling of clutter. The pictures are colorful and crisp, and navigating the site is simple. Still, the site itself takes a back seat to the wide array of boating accessories that can be found here. Anything and everything you could possibly want for your boat is yours for the buying. The merchandise is all of the highest quality and reasonably priced. Everything from apparel, safety gear, and insurance to actual boats, engines, and boat trailers is available to you here. The site even offers professional tips regarding such water sports as waterskiing and wakeboarding. This site is a must-see for any boat lover; old salts and nautical neophytes alike will find plenty to like about Overton’s fine selection of merchandise.
